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Brand Strategy Services
Brands simplify choices for consumers. Products and services can be copied, brands cannot. Brands can create premium value, attract higher quality customers, and close more sales. A strong brand should impact every decision and action in the company from product development to customer service and hiring. Below is a three-phase brand strategy creation process that is inspired by the former head of the coalition for Brand Equity. It is an approach that guarantees that your brand will be birthed out of true customer insights and deep emotional connections, while tactically impacting the success of your business each and every day.
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Social Media Services
In as much as brand strategy drives every action and decision within a company, it is equally important that strategy turns into successful marketing tactics that fit within a finite budget. The greatest local to international marketing revolution has been the internet and the use of social media as a cost-effective marketing tool.
StudioHDV creates social media campaigns that don’t rely on viral attempts, Facebook or MySpace networks, but online tactics that get businesses placed into the top search engine results for key word combinations that are strategically derived for your company. This is an approach that optimizes more than your company’s website, but turns every bit of your company’s content (press releases, articles, video, podcasts, blogs, etc.) into top-page search engine results on their own. The bottom line is an opportunity to display in these top search results hundreds of times in front of hundreds of thousands of prospects. Prospects who have raised their hands as high quality leads for your business by the nature of the key words they typed into their search. This is social media like you have never seen it before.
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Also inquire about our online Brand Reputation Management and Competitive Branding Campaign Services or Social Media Tips that can make an immediate impact on your business.
Brand Strategy
Phase I – Insights & Immersion
Phase II – Brand Strategy Creation
Phase III – Tactical Applications
Phase I – Insights & Immersion
Deliverable: Market opportunity identification.
Those with the deepest understanding of the customer will have the most powerful brand and market success.
- Facilitate a Brainstorm Session with Executive Leadership
- Analyze Vision, Business Objectives, Audiences (B2B & Consumer) and Competition
- Review any presentation or prototype marketing materials and sales processes
- Interview representation of core, loyal customers (profile, analyze and present findings)
- Identify Unmet Needs, Emotional Brand Connections and Customer Loyalty Stimulus
- Provide a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Phase II – Brand Strategy Creation
Deliverable: Easy to understand and share articulations of the brand that empower your marketing and others to sell for you.
Brands simplify choices for prospects and sales messages for you, employees, partners, customers and advocates.
- Develop a full list of Purchase Motivators (rational & emotional)
- Select core competencies to match highest priority purchase motivators
- Describe the “Reasons to Believe” in the brand’s Core Competencies
- Create the Brand Essence Pyramid (prioritized brand story for all to use)
- Determine rational and emotional benefits of the brand
- Articulate singular Point of Difference, Brand Promise and Emotional Driver Statements
Phase III – Tactical Applications
Deliverable: How to turn strategy in real marketing programs.
Strategy is an exercise of black words on white paper. The best strategy is one that can be translated and used daily.
- Recommend information targeted towards building all aspects of the Purchase Funnel: Awareness, Consideration, Evaluation, Trial, Purchase, Loyalty
- Categorize all communications into Level 1-4 classifications
- Recommend tactical applications for how to live the brand promise and indoctrinate into all marketing, product development, customer service and sales
- Execute a training session for employees
- Identify new areas of opportunity for marketing programs
Social Media Services
The Social Media Campaign from StudioHDV includes:
Creating a social marketing funnel amongst hundreds of thousands of your best prospects, by creating an online marketing plan behind hundreds of social media site submittals that link back to your content (articles, press releases, video, podcasts, etc.). Each submittal can result in top-page search engine results. These submittals are strategically optimized so that they can be found by users that type keyword combinations into search engines that are relevant to your company’s offerings.
This entirely changes the traditional “push” marketing approach that broadcasts out to wide demographic or psychographic groups. Our social marketing campaign uses a “pull” strategy that has identified prospects as being interested in your offerings, at this particular point in time, by the very action of typing relevant keywords into any search engine. This also generates credibility through hundreds of individual, high rankings in natural search engine results. This is NOT a pay-per-click, paid ad program that is utilized by only 25% of surfers.
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What Happens in the First 90 Days
- Research
- Set-up Social Marketing Site Company Accounts
- Set-up Blogging Campaign, Press Release & Article Creation
- Research & Development of Keywords, Titles and Summaries for Submissions
- First Wave of Submissions
- Set-up Tracking Mechanisms
Ongoing Planning & Maintenance
- Client planning sessions
- Augmenting search criteria
- Changing keyword/title/descriptions
- Management of professional blogger
- Corporate website consulting
- New multimedia submissions
- Expanding into market niche campaigns
- One monthly original content article and press release for optimization
- Searching for new “citizen media” content providers
- Daily monitoring
- Regular ROI reporting for hundreds and hundreds of submissions.
