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Speaking Engagements
January 14th – Bellevue Financial Business Planning Summit, Bellevue, WA
January 20th – Chandler Chamber of Commerce Luncheon, Chandler, AZ
January 29th – Using Customer Ratings & Reviews to Grow Business, Bellevue, WA
February 12th – Stop Wasting Your Marketing Dollars Workshop, Bellevue, WA
February 19th – Tempe Chamber of Commerce Hot Topics Luncheon, Tempe, AZ
March 19th – eWomenNetwork Keynote Luncheon Speaker, Seattle, WA
Speaking Topics
Stop Wasting Your Marketing Dollars
Social Media Unlike Anything You’ve Heard Before
Empowering Others To Sell For You
Stop Wasting Your Marketing Dollars
Have you every leaped before looking? Or launched marketing programs without a clear strategy? Then you are like the majority of us that need our marketing and our marketing dollars, to work much harder on our behalf. The most important first step for every business is to define a brand strategy. The Harvard Business Review concurs. Business Week says that “If you're spending money to advertise and market without being connected to a brand position, you might as well pile the money up and burn it."
Brands are strategic resources that differentiate, allow for premium pricing, attract higher quality leads and close more sales. The best brand strategies connect deeply and on an emotional level to the wants, needs or desires of your customers. The business that understands the customer best will have the greatest chance to build products, services and experiences that rise above the rest of the competition. Rational reasons get you on the consideration list; emotional connections are most often the reason why one brand is chosen over another.
In this speech, participants will learn:
- The marketing strategies of Fortune 500 companies that became industry stars.
- How to ensure that your marketing dollars are working hard for you.
- How to apply strategy to everything from ads to hiring and product development.
- How to empower employees, advocates and customers to sell for you
Social Media Unlike Anything You’ve Heard Before
There is so much hype about social media, Web 2.0 and the new online marketing possibilities. We read articles, blogs or hear blurbs about what companies are doing with friends’ networks on MySpace, viral marketing campaigns or blogs that are now rivaling established media. While these all have their success stories, there must be something that the new online marketing frontier provides that is less speculative and can be counted on. We need social media marketing tactics that can be used effectively by the majority of us. And we don’t necessarily have deep resources or time to develop these new programs. This seminar is all about using online marketing in a way that is only being used by some of the most enlightened companies.
According to Technorati.com, there are more than 112 million blogs, 175,000 new blogs coming online each day, and over 250 million pieces of tagged social media. When you combine all this the with search engines that can pinpoint exactly what social media anyone is looking for through keyword searches, you start to see the power of how easy it is to find online conversations about virtually any subject.
Social media provides the opportunity for marketers to not only participate in these online conversations, but to create some of your own. Any piece of content, from articles to press releases, videos, podcasts or white papers, among many others, can be placed online, optimized to come up as individual search engine results, and therefore be found by consumers online through keyword searches.
In this seminar, attendees will learn:
- How to utilize the best of the online marketing revolution for no more than a little sweat equity.
- How to reach hundreds of thousands of people that have raised their hand online as highly qualified prospects for your company
- The strategies to achieve top-page search engine rankings for far more than just a company website
- How to optimize content such as press releases, articles, video, podcasts, case studies and more
- How to create an online local, national or international marketing campaign on a budget that starts at $0
(go to top)
Empowering Others To Sell For You
After working with companies over the last 22 years, I have found one immutable truth. Great companies harness the power of great people. Those people are your employees, customers, partners and advocates. A recent study from New York University found that 40% of a company’s valuation on Wall Street was missing. What couldn’t be valued was the human element. I hear companies and their loyal customers consistently repeat that there is just no replacement for finding really good sales people. The same is true whether your “great people” are on the front line with customers, behind the scenes or out in the community. By finding a way to harness that potential, your company’s sales will automatically increase.
In this seminar, attendees will learn:
- How to motivate others to sell exactly the way that you want them to sell
- How to harness the untapped potential of your company’s human element
- How to create customer relationships are six times more likely to buy again
- How to make employees more productive and increase job satisfaction at
the same time
